People are living longer. So, naturally, longevity investment has started rising in popularity. 

As a longevity investment brand, you will be providing your clients with financial planning tips and investment strategies that are designed to address the financial challenges of longer lifespans.

But to stand out in a competitive market, you’ll need to ensure that your SEO practices are modern, robust, and specifically designed for your industry.

So, to ensure you rank highly on search engines and potential clients can find your services easily, take note of the following SEO checklist…

Utilize E-E-A-T Signals

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals are indicators that Google’s quality raters and algorithms look for in order to determine if your content is trustworthy and helpful.

You can demonstrate that on your website by doing things like:

• Providing clear credentials.

• Ensuring your website is secure (HTTPS is a must).

• Citing reliable sources.

• Adding an “About Us” page that includes contact information, with a physical address.

Although E-E-A-T is not a direct search engine ranking factor, as long as you use quality content with E-E-A-T in mind, it can improve your brand’s online visibility.

Add Author Credentials to Your Website

In the last section, we touched upon providing clear credentials. But let’s take a closer look at that. 

You can improve your brand’s visibility by including author credentials on your website. Just make sure that those credentials are genuine and thorough. You should include details of the content creators:

• Certifications.

• Experience.

• Expertise.

• Job title.

Author credentials matter for SEO because they align with best E-E-A-T practices, increase user trust, and (most importantly) improve click-through rates.

You can showcase author credentials by:

• Displaying bylines.

• Creating author pages.    

• Highlighting key information about the author (such as the elements listed above).

• Using clear and consistent attributions.

• Linking to external profiles, such as professional social media profiles. 

• Adding an author box that includes a photo, a brief bio, and links.

Use Finance Organization Schema

Structured data helps search engines understand and display key information about your financial company. In turn, it improves brand visibility on search engines.

When you provide search engines with details like your company’s name, contact information, logo, and social media profiles, knowledge panels and rich snippets can be displayed. 

That will not only boost your brand’s credibility. It will also improve click-through rates.

Leverage Topical Clusters

Longevity investment brands like Abacus (which have revolutionized financial services through alternative asset management and personalized, lifespan-based financial solutions) know the importance of leveraging topical clusters.

These topical clusters help longevity investment brands to establish authority for SEO purposes. How? By organizing content around core life events and financial stages, such as:

• Investing for young adults.

• Family and mid-life investing.

• Pre-retirement and late career investing.

• Retirement and legacy planning.

Clusters have broad pillar pages and several detailed subtopic pages that are linked internally. By leveraging topical clusters, you can enhance the online visibility of your longevity investment brand.

Create Compliant Performance Pages

Lastly, to rank highly on search engines (especially Google), it’s of the utmost importance that you create compliant performance pages. Your web pages must meet technical performance requirements and regulatory requirements, such as including privacy policies. 

Crucial elements of compliant performance pages should include:

• Core Web Vitals, which measure the real-world user experience 

• Largest Contentful Paint, which measures your website’s loading performance. (If your LCP is within 2.5 seconds, your website’s SEO will be improved.)

• Interaction to Next Paint, which measures the interactivity and responsiveness to user input 

• Cumulative Layout Shift, which measures your website’s visual stability (which means: how much your content moves around during the loading stage).

When your performance pages are optimized and compliant, you can ensure your longevity investment brand stands out on search engines.