Functional beverages – drinks with added health benefits from herbs, vitamins, or adaptogens – are exploding in popularity right now. 

As more people shift toward wellness-focused and alcohol-free lifestyles, retailers and cafes need to stock these innovative drinks to stay relevant.

Health and wellness is a high-growth industry heading into 2025, and consumers are investing in brands that align with their well-being goals. 

That's where Mitra9 comes in. 

This Florida-based brand has made a name for itself with kava and kratom infused seltzers and other functional drinks that perfectly match what today's consumers want.

So let's cut to the chase – here are 7 solid reasons why Mitra9 should be your first choice for functional beverages wholesale.

1. Skyrocketing Demand for Alcohol-Free Functional Beverages

There's never been a better time to invest in functional drinks. 

People are drinking less alcohol, especially younger generations. 

About 60% of Gen Z either abstain or drink only occasionally, showing huge potential for alcohol-free options.

This "sober-curious" movement means bars, restaurants, and shops need to expand their non-alcoholic selections. 

Functional beverages – from kombuchas to the kava seltzers that Mitra9 specializes in – give customers flavor, experience, and wellness benefits in one can.

Industry experts predict that functional and non-alcoholic beverages will continue their rapid growth in 2025, driven by consumer focus on health and nutrition. 

By partnering with Mitra9 now, you'll satisfy this growing demand and attract health-conscious customers looking for mood-enhancing drinks without the alcohol.

I've seen this trend firsthand – more people are asking for sophisticated non-alcoholic options that still deliver a "feel something" experience. 

Why miss out on the booming $49 billion functional drinks market that shows no signs of slowing down?

Pro Tip: Tell your customers that Mitra9's drinks deliver relaxation or focus without the hangover or sugar crash of traditional options. 

You'll connect with a growing audience seeking "feel good" beverages for socializing, fitness recovery, or afternoon pick-me-ups.

2. Competitive Bulk Pricing & Profit Margins

Let's talk money – because pricing matters enormously for any retailer. 

Mitra9 really delivers here with their wholesale program.

Buying functional beverages wholesale from Mitra9 means accessing significant bulk discounts and wholesale-only deals. 

In fact, Mitra9 offers around 40% savings on bulk orders for its partners.

These competitive rates keep your costs low while maintaining healthy margins – without sacrificing quality. 

When you get drinks at a lower cost per unit, you can either price them competitively for customers or enjoy higher profit on each sale.

The beverage segment often boasts higher profit margins compared to many food items, making functional drinks particularly attractive for retailers looking to improve their bottom line.

Mitra9's program gets even better with volume – the more you order, the better your pricing tier becomes. 

Wholesale partners also get access to exclusive promotions and bundle deals periodically, driving costs down further.

Another advantage is that consumers are willing to pay premium prices for functional beverages because of their added benefits. 

By sourcing from Mitra9 at wholesale rates, you capture that premium as profit – giving you better returns per square foot of refrigerator space than standard sodas or juices.

3. Exclusive, Trendy Products Your Customers Will Love

Mitra9's product lineup itself is a major selling point. They specialize in kava and kratom infused beverages – two botanical ingredients creating serious buzz in the functional drink world.

Kava, a root traditionally used in the South Pacific, is known for its calming, anxiolytic effects (great for stress relief). Kratom, an extract from Southeast Asia, can have both energizing and relaxing properties depending on the strain, offering mood lift or focus.

These ingredients give Mitra9's drinks a unique selling point compared to generic vitamin waters or energy drinks. 

Their sparkling seltzers come in various refreshing flavors – from berry and tropical fruits to citrus blends – appealing to adventurous consumers always seeking new flavor experiences.

The bubble tea market has exploded in popularity in recent years, showing how eager consumers are to try novel beverage concepts. Mitra9's kava and kratom seltzers tap into that same desire for something different and exciting.

What's more, Mitra9's kratom seltzers were crowned "Best New Drink Concept" at the 2024 Beverage Digest Awards, beating out over 170 entries worldwide. This industry recognition signals that their drinks have that special "it factor" that draws consumer interest.

Finally, offering these unique drinks can differentiate your business from competitors. 

If you run a café or store in a saturated market, having Mitra9's functional beverages gives you something others likely don't have – a compelling reason for customers to choose you over the place that only stocks the usual suspects.

4. Marketing Support to Help You Sell

When you partner with Mitra9, you get more than just products – you get a marketing ally. 

The company equips its wholesale partners with a suite of marketing resources to ensure the drinks don't just sit on your shelf, but fly off of it. 

Mitra9 provides eye-catching posters, signage, and digital assets that you can use in-store or on social media to promote the new beverages.

This is huge if you don't have a design team or marketing budget for every new product. Mitra9 has already done the creative heavy lifting.

For in-store promotion, Mitra9 can supply branded point-of-sale displays, fridge decals, and even merch that draw attention to their drinks. 

Many partners receive a sleek, stainless-steel Mitra9 fridge with a glass front, which serves as built-in advertisement while keeping the products at the perfect temperature.

The support extends online too. Mitra9 often features their wholesale partners on their social media, boosting your visibility. 

They'll share professional product photos and descriptions you can use on your website or delivery app listings.

This level of support essentially gives you a mini marketing team working alongside you to ensure Mitra9 sells well in your establishment. 

For busy owners juggling multiple responsibilities, this kind of partnership can make all the difference between a product that sits forgotten and one that becomes a customer favorite.

5. Dedicated Account Support and Partnership Approach

Mitra9 doesn't treat you as just another sales number – they view you as a true partner. 

Upon joining, you're typically assigned a dedicated account manager or support representative who becomes your go-to contact.

This dedicated support proves invaluable when adding a relatively new category like kava/kratom drinks. 

You might wonder: How should I display these for maximum appeal? What education do my staff or customers need? What sell-through rates can I expect?

Mitra9's team provides guidance based on what's worked with other accounts. 

They share best practices for merchandising and sampling, advise on optimal order quantities, and keep you updated on new flavors or seasonal promotions.

They also listen to feedback from partners. If your customers rave about a particular flavor or request something new, you can relay that to your rep – potentially influencing future product development. 

You're joining a community passionate about functional beverages, not just buying drinks.

From a practical standpoint, the partnership approach means reliable supply and easy ordering.

Mitra9 has streamlined its wholesale ordering (including a simple online wholesale portal), and they commit to keeping you stocked. 

Your support team will often check in about inventory levels and help plan reorders proactively – ensuring you never miss sales due to out-of-stock issues.

This level of attentiveness can be rare in the beverage industry, but Mitra9 prioritizes it because they understand that your success drives theirs.

6. Flexible Orders and Customization Options

Every business has different needs, and Mitra9 built flexibility into their wholesale program to accommodate this reality. 

Unlike some suppliers that impose huge minimum orders or rigid case packs, Mitra9 offers adaptable order sizes and schedules.

Whether you run a small boutique cafe or a multi-location retail chain, you can work out an ordering plan that suits your sales volume and storage space. 

This flexibility means less risk and waste – you can start with a smaller trial order of assorted flavors to see what resonates with your customers, then scale up quickly on the best-sellers.

Beyond order size, Mitra9 even provides customizable packaging and white-label opportunities for partners at certain levels. 

Some wholesale partners can opt for co-branded packaging or custom designs (like adding your venue's logo on a tap handle or special edition can sleeve) – creating an exclusive feel that's rare in the beverage world.

Even on a simpler level, Mitra9 tailors solutions to your needs. 

Need all one flavor because it's your top seller? 

They can arrange that. Prefer bi-weekly delivery instead of monthly? They'll try to accommodate. The goal is to make partnering with Mitra9 fit naturally into your operations.

The flexibility extends to promotions and pricing structures too. 

Mitra9 might create custom promotions for your store or support innovative marketing ideas you develop. 

They bring a boutique approach despite being a growing national brand – giving you the perks of working with a nimble partner that can pivot to help you succeed in your particular market.

7. Free Merchandising Gear and On-Premise Support

To sweeten the deal even further, Mitra9 equips its wholesale partners with free branded gear and merchandise that can dramatically enhance your beverage program. 

These countertop or floor fridges come decked out in Mitra9 branding and are provided to many partners at no cost.

These fridges solve the practical need of chilling the drinks while becoming an eye-catching in-house advertisement. 

The sleek design and illuminated logo draw attention, effectively marketing the product continuously in your establishment. 

Considering a dedicated beverage cooler typically costs hundreds of dollars, this represents significant savings.

Additionally, Mitra9 often throws in swag and signage: think neon signs, menu boards, coasters, or even apparel for your staff. 

These branding elements help create an immersive experience around the product and give your staff conversation starters to introduce the drinks to curious customers.

For bars and restaurants, Mitra9 can supply recipe cards or menus for mocktails featuring their beverages. 

Imagine offering a "Kava Colada" or "Tropical Kratom Spritz" on your specials board – Mitra9's team can help craft and promote these alcohol-free cocktails using their products as bases, potentially even providing mixology training for your staff.

Finally, Mitra9 often participates in joint marketing events or tastings. As a partner, you could coordinate a launch party at your location, and Mitra9 will frequently contribute by sending a brand rep or providing free samples. 

These events create buzz and let people try before they buy – which is key for novel products.

All these extras come as part of the package because Mitra9 wants their products to succeed in your venue as much as you do. 

For you, this means faster sales and a fun, engaging atmosphere that distinguishes your business.

How to Get Started with Mitra9 Wholesale

Ready to tap into this functional beverage opportunity? Getting started as a Mitra9 wholesale partner is straightforward:

1. Visit the Mitra9 Official Site: Go to the Mitra9 wholesale page and review their program details. You'll find an overview of the product range and benefits with a "Start Now" button.

2. Fill Out the Wholesale Application: Mitra9 will ask for information about your business (like store name, location, resale license, etc.) via a form. This only takes a few minutes to complete. Highlight what type of venue you have and your interest in kava/kratom drinks.

3. Await Approval: The Mitra9 team reviews wholesale applications promptly. Approval can take a couple of days, as they may verify your business details.

4. Initial Order & Onboarding: Once approved, you'll get an account for their wholesale ordering platform. A rep will likely reach out to welcome you and help place your first order. You can discuss which products make the most sense to start with and what free gear is available. They'll share resources like a product catalog, pricing list, and marketing materials.

5. Launch in Your Store: When your shipment arrives, you're ready to go! Mitra9 will support your launch – perhaps scheduling an event or providing digital assets for you to announce "Now serving Mitra9 functional beverages!" on social media. Their team can advise on product placement and answer any questions that arise.

By following these steps, you'll smoothly integrate Mitra9 into your inventory. 

Many partners report the process was straightforward and exceptionally well-supported – Mitra9 makes wholesale onboarding hassle-free.

Conclusion: Ride the Functional Beverage Wave with Mitra9

Mitra9 offers an unparalleled wholesale partnership for those looking to capitalize on the functional drinks trend. 

You'll be aligning your business with explosive consumer demand for healthier, alcohol-free beverages while enjoying great pricing, top-notch support, and one-of-a-kind products.

By stocking Mitra9, you're not just buying beverages – you're investing in a strategic growth opportunity for your business. 

From the extra foot traffic of curious new customers to the larger basket sizes of repeat buyers, the upside is substantial.

Functional beverages are shifting from niche to mainstream, and Mitra9 is at the forefront of this revolution. Their innovative product line and partner-first approach gives you the chance to ride that wave with confidence.