As an Amazon seller, it’s crucial to have the right tools to stay ahead of the competition. Two popular options in the Amazon software game are Keepa and Jungle Scout. Both tools offer features that can help you make informed decisions, but which one is the stronger option? In this article, I will compare Keepa and Jungle Scout to help you determine which one is the best fit for your needs.
Jungle Scout is a comprehensive Amazon research tool that provides data on product sales, revenue, and other metrics. It offers a Chrome extension and web app that can help you find profitable products and niches. Keepa, on the other hand, is a price tracking and analysis tool that provides historical data on product prices, sales rank, and other metrics. It offers a browser extension and website that can help you make informed pricing decisions.
In this article, I will compare the features, pricing, user experience, and other aspects of Keepa and Jungle Scout. By the end of this article, you will have a better understanding of which tool is the best fit for your Amazon business.
Understanding Keepa and Jungle Scout
As an Amazon seller, I’ve found that tools like Keepa and Jungle Scout are essential for tracking product price history, estimating sales, and making informed decisions about which products to stock.
Keepa is a Chrome extension and web app that tracks product price history and provides real-time alerts for price drops and increases. It also offers a product finder tool that allows you to search for products by category, sales rank, price, and more. Keepa’s interface is clean and easy to navigate, making it a great option for beginners.
On the other hand, Jungle Scout is a more robust tool that offers a suite of features for Amazon sellers. Its product database allows you to search for products by keyword, category, sales rank, and more, and provides detailed information about each product’s sales history, estimated revenue, and more. Jungle Scout also offers a product tracker tool that allows you to monitor the sales and inventory of your competitors.
One of the biggest differences between Keepa and Jungle Scout is their pricing models. Keepa is free to use, but offers a paid subscription that provides access to additional features like real-time alerts and more detailed product information. Jungle Scout, on the other hand, offers a variety of pricing plans ranging from $39 to $99 per month, depending on the features you need.
Overall, both Keepa and Jungle Scout are powerful tools for Amazon sellers, and choosing between them will depend on your specific needs and budget. If you’re just starting out and looking for a simple tool to track product prices, Keepa is a great option. If you need more advanced features like a product database and competitor tracking, Jungle Scout is the way to go.
Core Features Comparison
When comparing Keepa and Jungle Scout, it’s important to look at their core features. Both tools offer a range of features that can help sellers make informed decisions and optimize their sales on Amazon. Here’s a breakdown of the core features of each tool:
Keepa
Keepa is a web app with a Chrome extension that offers a range of features to help Amazon sellers. Some of the core features of Keepa include:
Price History: Keepa allows you to see the price history of any product on Amazon, so you can see how the price has changed over time.
Product Tracking: You can track products on Keepa and get alerts when the price drops or when there is a change in the product’s availability.
Sales Rank History: Keepa also allows you to see the sales rank history of a product, so you can see how it has performed over time.
Mobile App: Keepa has a mobile app that allows you to access your data on the go.
Jungle Scout
Jungle Scout is a web app with a Chrome extension and a mobile app that offers a range of features to help Amazon sellers. Some of the core features of Jungle Scout include:
Product Database: Jungle Scout has a product database that allows you to search for products based on a range of criteria, such as sales rank, price, and category.
Product Tracker: You can track products on Jungle Scout and get alerts when there is a change in the product’s availability or price.
Sales Analytics: Jungle Scout allows you to see sales data for a product, including the number of sales and revenue generated.
Keyword Research: Jungle Scout also offers a keyword research tool that allows you to find profitable keywords to target in your Amazon listings.
Both Keepa and Jungle Scout offer a range of features that can help Amazon sellers make informed decisions and optimize their sales. Which tool is right for you will depend on your specific needs and preferences.
Product Research and Tracking
When it comes to finding profitable products to sell on Amazon, both Keepa and Jungle Scout offer comprehensive tools to help you with your product research.
Jungle Scout’s product database allows you to search for products by category, keyword, or ASIN. You can filter by various criteria such as price, sales rank, and reviews to find the most profitable products. You can also use Jungle Scout’s product tracker to monitor the sales and pricing of specific products over time, which can help you make informed decisions about your inventory and pricing strategies.
Keepa also offers a product tracker that allows you to track the pricing and sales history of specific products. In addition, Keepa has a browser extension that displays historical pricing and sales data directly on Amazon product pages, making it easy to quickly assess the profitability of a product.
Both Jungle Scout and Keepa offer valuable tools for product research and tracking, but it’s important to note that they have different strengths. Jungle Scout’s product database is more robust and allows for more advanced filtering, while Keepa’s browser extension is more convenient for quickly assessing the profitability of a product.
Overall, I find both tools to be valuable for product research and tracking, and I recommend using both to get a more complete picture of the market and find profitable products.
Keyword and Listing Optimization
Optimizing your listings on Amazon is crucial to your success as a seller. Both Keepa and Jungle Scout offer tools to help with keyword research and listing optimization.
With Keepa, you can track the performance of your products and monitor their rankings for specific keywords. This can help you identify which keywords are driving the most traffic and sales to your listings. Keepa also offers a keyword tracker tool that allows you to track the rankings of specific keywords over time.
Jungle Scout also offers a keyword research tool that can help you identify high-traffic, low-competition keywords to target in your listings. The tool provides data on search volume, competition, and estimated sales for each keyword, making it easy to identify the most profitable keywords for your products.
When it comes to listing optimization, both Keepa and Jungle Scout offer tools to help you optimize your listings for maximum visibility and sales. Keepa’s listing optimizer tool provides suggestions for improving your titles, bullet points, and descriptions based on your competitors’ listings and keyword performance.
Jungle Scout’s listing optimizer tool analyzes your listings and provides recommendations for improving your titles, bullet points, descriptions, and more. The tool also provides a score for your listing, so you can track your progress over time.
In conclusion, both Keepa and Jungle Scout offer powerful tools for keyword research and listing optimization. By using these tools to optimize your listings, you can increase your visibility, drive more traffic to your products, and ultimately increase your sales on Amazon.
Sales Data and Analytics
I find that one of the most valuable features of both Keepa and Jungle Scout is their ability to provide sales data and analytics. As an Amazon seller, understanding the sales data and analytics of your product and niche is crucial to making informed decisions.
Both Keepa and Jungle Scout offer sales rank and sales estimates for products. This information can help you determine the popularity of a product and its potential sales volume. Additionally, Keepa offers a sales rank history graph, which can help you identify trends and patterns in a product’s sales rank over time.
Jungle Scout takes sales data and analytics a step further by offering a sales dashboard that displays key metrics, such as daily sales, revenue, and profit. This dashboard can help you quickly and easily track the performance of your products and make adjustments as needed.
Overall, I have found the sales data and analytics provided by both Keepa and Jungle Scout to be incredibly useful in making informed decisions as an Amazon seller. Whether you are just starting out or looking to optimize your existing products, having access to this information can help you stay ahead of the competition.
Pricing and Plans
When it comes to choosing between Keepa and Jungle Scout, pricing is an important factor to consider. Both tools offer a variety of pricing plans, so you can choose the one that best suits your needs and budget.
Keepa Pricing
Keepa offers a free version of their tool, but it has limited features. To access all the features, you will need to subscribe to one of their paid plans. Keepa offers three different pricing plans: Basic, Pro, and Premium.
Basic Plan: This plan costs $17 per month and includes access to all Keepa features, but with limited data history.
Pro Plan: This plan costs $25 per month and includes access to all Keepa features and full data history.
Premium Plan: This plan costs $50 per month and includes access to all Keepa features, full data history, and priority support.
Keepa also offers a 21-day free trial for their Pro and Premium plans, so you can try out the tool before committing to a paid plan.
Jungle Scout Pricing
Jungle Scout also offers a variety of pricing plans, including a free trial. Here’s a breakdown of their pricing:
Basic Plan: This plan costs $49 per month and includes access to the Jungle Scout web app, but with limited features.
Suite Plan: This plan costs $69 per month and includes access to the Jungle Scout web app, Chrome extension, and all features.
Professional Plan: This plan costs $129 per month and includes access to the Jungle Scout web app, Chrome extension, and all features, plus additional features like keyword research and PPC optimization.
Jungle Scout also offers a 14-day free trial for their Suite and Professional plans, so you can try out the tool before committing to a paid plan.
In terms of pricing, Keepa is generally more affordable than Jungle Scout, especially if you only need access to basic features. However, Jungle Scout offers more features overall, so it may be worth the extra cost if you need those additional features.
User Reviews and Feedback
As I was researching Keepa and Jungle Scout, I came across several user reviews and feedback. Here are some of the common sentiments expressed by users of both tools:
Many users appreciate the ease of use of both Keepa and Jungle Scout. The interfaces are intuitive and easy to navigate, allowing users to quickly find the data they need.
Some users have noted that Keepa is more affordable than Jungle Scout, making it a great option for those on a tight budget.
Others have praised Jungle Scout for its comprehensive suite of features, which includes product research, keyword research, and sales analytics.
Many users have found both tools to be extremely helpful in making informed decisions about their Amazon businesses. By providing valuable data and insights, Keepa and Jungle Scout have helped users to optimize their listings, identify profitable products, and stay ahead of the competition.
Some users have noted that Keepa can be slow to load at times, which can be frustrating when you’re trying to quickly access pricing data.
Others have mentioned that Jungle Scout’s pricing can be a bit steep, especially for those just starting out in the Amazon marketplace.
Overall, user reviews and feedback suggest that both Keepa and Jungle Scout are valuable tools for Amazon sellers. While each tool has its own strengths and weaknesses, both provide valuable data and insights that can help sellers make informed decisions about their businesses.
Additional Tools and Resources
As an Amazon seller, I know that it’s important to have access to a variety of tools and resources to help me stay competitive in the marketplace. In addition to Jungle Scout and Keepa, there are many other great tools that can help you with everything from PPC management to tactical arbitrage.
One tool that I have found to be particularly helpful is Helium 10. This all-in-one software suite offers a wide range of features, including product research, keyword research, listing optimization, and more. I especially appreciate the ability to track my competitors and monitor my own product listings for any changes or issues.
Another great resource for Amazon sellers is the Amazon Seller Central platform itself. This is where you can manage your inventory, track your sales, and communicate with customers. You can also access a variety of reports and analytics to help you make informed decisions about your business.
If you’re looking for a marketplace beyond Amazon, eBay is a popular option for many sellers. While it may not have the same level of traffic as Amazon, it can still be a profitable platform with a large customer base. There are also many third-party tools available to help you manage your eBay listings and sales.
When it comes to PPC management, there are several tools that can help you optimize your campaigns and maximize your ROI. Some popular options include Sellics, Ad Badger, and Ignite by Seller Labs. These tools can help you with everything from keyword research to bid management and ad optimization.
Finally, if you’re interested in tactical arbitrage, there are several tools available to help you find profitable products to resell. Tactical Arbitrage, OAXRAY, and Profit Scraper are just a few examples of the many tools available in this space.
Overall, there are many great tools and resources available to Amazon sellers. Whether you’re looking for product research, PPC management, or tactical arbitrage, there’s a tool out there that can help you succeed.
Comparison with Other Tools
As an Amazon seller, there are many tools available to help you stay ahead of the competition. Keepa and Jungle Scout are two of the most popular options, but there are other tools worth considering as well. Here’s a brief comparison of Keepa and Jungle Scout with some other tools in the market.
Helium 10
Helium 10 is a comprehensive suite of tools that can help you with everything from product research to listing optimization. It’s a great option if you’re looking for an all-in-one solution. However, it is more expensive than Jungle Scout and Keepa.
Viral Launch
Viral Launch is another tool that offers a range of features for Amazon sellers, including product research, keyword research, and listing optimization. It’s a bit more affordable than Helium 10, but still more expensive than Jungle Scout and Keepa.
CamelCamelCamel
CamelCamelCamel is a free tool that tracks the price history of products on Amazon. While it doesn’t offer as many features as Jungle Scout or Keepa, it can be a useful tool for monitoring price changes and identifying trends.
AMZScout
AMZScout is a suite of tools that includes a product database, product tracker, and keyword research tool. It’s a good option if you’re looking for a more affordable alternative to Jungle Scout or Keepa.
Unicorn Smasher
Unicorn Smasher is a free tool that offers product research features similar to Jungle Scout and Keepa. While it’s not as comprehensive as those tools, it can still be a useful option for sellers on a budget.
Zon Guru
Zon Guru is a suite of tools that includes product research, keyword research, and listing optimization features. It’s a bit more expensive than Jungle Scout and Keepa, but it offers more features as well.
ZonBase
ZonBase is a suite of tools that includes product research, keyword research, and listing optimization features. It’s a good option if you’re looking for an all-in-one solution, but it is more expensive than Jungle Scout and Keepa.
AmazeOwl
AmazeOwl is a suite of tools that includes product research, keyword research, and listing optimization features. It’s a more affordable option than some of the other tools on this list, but it doesn’t offer as many features as Jungle Scout or Keepa.
Overall, Keepa and Jungle Scout are two of the most popular and comprehensive tools available for Amazon sellers. However, there are other options worth considering depending on your budget and specific needs.
Tips for Amazon Sellers
As an Amazon seller, I have learned a few tips that have helped me sell well on the platform. Here are some tips that I think will be helpful to you too.
Use Amazon FBA: If you are not already using Amazon FBA, I highly recommend it. It takes care of all the logistics for you, including storage, shipping, and customer service. This frees up your time to focus on growing your business.
Use Jungle Scout or Keepa: Both Jungle Scout and Keepa are great tools for Amazon sellers. They can help you find profitable products, analyze your competition, and track your sales. I personally prefer Jungle Scout, but it’s worth trying both to see which one works best for you.
Optimize your listings: Your product listings are your storefront on Amazon. Make sure they are optimized for search by using relevant keywords, high-quality images, and detailed descriptions. This will help your products show up higher in search results and attract more customers.
Price competitively: Pricing is a key factor in Amazon’s Buy Box algorithm. Make sure your prices are competitive with other sellers in your category. You can use tools like Jungle Scout or Keepa to track your competitors’ prices and adjust yours accordingly.
Get reviews: Reviews are crucial for social proof and can greatly impact your sales. Encourage your customers to leave reviews by following up with them after their purchase and providing excellent customer service. You can also use tools like Feedback Genius or FeedbackFive to automate your review requests.
Stay organized: Running an Amazon FBA business can be overwhelming, especially as you scale. Make sure you stay organized by keeping track of your inventory, sales, and expenses. You can use tools like QuickBooks or Xero to help with accounting and inventory management.
By following these tips, you can set yourself up for success as an Amazon seller. Remember to stay patient and persistent, and don’t be afraid to experiment with different strategies to see what works best for your business.
Senior Marketing Consultant
Michael Leander is an experienced digital marketer and an online solopreneur.