What's the secret sauce for brand success? Is it a good product? Most definitely. However, even companies with excellent products fail. And that happens even before they get their name out there. Why is that so?

A major reason companies fade into the background before their time stems from their ineffective advertising strategies. Let's examine this further in this article. We'll talk about Meta, an advertising juggernaut, and how to optimize the use of data to get one's brand to the forefront.

Is Everyone Advertising on Meta?

Let's not be too bold and say that every single company in the world advertises on Meta. However, we'd venture out and claim that millions of businesses do. How many times have you scrolled through your Facebook or Instagram feed today and seen advertisements for items you're actually interested in? That's right - they're all over the place.

Do you know why companies are flocking to Meta to make their brand known? It's simple - promoting a business on Instagram and Facebook simply works.

Meta has a massive user base, totalling billions of people, from all over the world. Its reach is unrivalled. Furthermore, businesses can choose to target specific user demographics. That means that they can use their advertising dollars for people of specific ages, locations, interests, and more. With Meta's powerful setup, one can reach the right prospects. After all, showing a billboard advertising winter jackets to the people living along the equator doesn't make much sense now, does it?

For these reasons, alongside various ad types and budget flexibility, advertising on Facebook, Instagram, and WhatsApp is surely the right direction. Now, here's something else to think about. Why is Meta so attractive as an advertising platform?

Data Rules

Because billions of users exist on platforms such as Facebook and Instagram, Meta has a treasure trove of data. So, what does this data cover and why is it crucial?

Alright, let's look at a typical user. They might have shared their birthday, location, and preferences. But that's not nearly all of it. Think about the interest groups that this user has joined, or the apps and websites tied to their Meta-related account. All of this information is valuable.

To a typical person, this data may not mean much. However, if one looks at it within the context of advertising, its value is tremendous. Consider someone living in Singapore who recently joined a mom group on Facebook. Ding! We now know or suspect that this person is a new mom. As such, she might be interested in a baby blanket or toys. Because Meta allows advertisers to target users by the groups they have joined, this new parent may now see ads directly related to her. Isn't that fantastic?

Increasing Conversions the Smarter Way

At this point in the article, you're probably in agreement with us. Meta is a pretty solid platform for advertising your brand. However, we want to take you further. Is there an additional step you can take to increase your conversions?

Well, we've got your back. We're going to show you a way to not only target Meta users that might be interested in your products but also those who are ready to purchase them. This is possible with credit card spending data.

Using GoAudience, the custom audience platform for your Meta ads, you now have the possibility of stretching your advertising dollars like never before. Here's a company that more or less does all the work for you. All you have to do is provide your preferred audience types. Go Audience will build a segment and narrow it down to those who've made recent regular purchases. After that, you'll get a ready-to-upload file that you can import directly onto your Meta platform.

Yes, This Data-Centric Approach Works!

Don't be a company with a useful, unique product that sticks to traditional advertising methods. One that refuses to use all the available tools out there will only suffer in silence.

Meta is a platform that's seeing continuous growth. Its treasure trove of data is unparalleled. Pair that with the smarts of a platform such as GoAudience, and you're a winner. If you don't take advantage of these two valuable tools, not only will you see a waste of ad budget, but you will also suffer from low conversion rates.

As you can see, a great product will only get you so far. Take it from us: with Meta and other tools by your side, your company might even be an overnight success.